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Hi, I'm Karishma Samala

MERCHANDISING   •   PRODUCT DEVELOPMENT   •   BRAND STRATEGY

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ABOUT

I am a recent M.A. graduate in Luxury & Brand Management from SCAD, with a background in Textile Design and experience spanning merchandising, product development, sourcing, inventory planning, retail operations, and brand strategy. My work across luxury apparel, home, and artisanal products has given me a strong understanding of how products move from concept to customer.

Throughout my experience, I have collaborated with artisans, vendors, production teams, and retail teams to develop products, manage assortments, support inventory decisions, and create meaningful consumer experiences. I enjoy combining creativity with analytical thinking, using market research, consumer insights, and business strategy to make informed decisions.

With foundations in both design and business, I am particularly interested in merchandising, product strategy, and brand management within the luxury and lifestyle industries. Long term, I aspire to build brands and products that balance commercial success with thoughtful design, craftsmanship, and consumer value.

PROJECTS

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WHITE FIG SUPPLY CHAIN & SOURCING STRATEGY

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RH MARKET EXPANSION & GLOBAL DISTRIBUTION STRATEGY

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VIVRELLE IT BAG CAMPAIGN
 

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RÉVIVE X REMEDY PLACE: SKIN LONGEVITY RENEWAL LAB 
 

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EXPORT PRODUCT DEVELOPMENT FOR GLOBAL RETAIL MARKETS

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IMC STRATEGY | SALT AND STONE
 

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