IMC STRATEGY | SALT AND STONE

Advertising Luxury
Role: Consumer Research, Brand Strategy, Campaign Development & Integrated Marketing Communications
Team: 5 Members

This project developed an integrated marketing communications campaign for Salt & Stone, a premium body care brand positioned at the intersection of wellness, performance, and lifestyle. Through consumer research, competitive analysis, campaign strategy, and communication planning, the project addressed the challenge of expanding Salt & Stone beyond its deodorant-led identity while strengthening differentiation in the increasingly competitive premium body care market. The resulting campaign combined storytelling, influencer partnerships, social media, public relations, and experiential activations to increase brand awareness, deepen consumer engagement, and drive interest across the brand's broader product portfolio.