VIVRELLE: IT BAG CAMPAIGN

Visual Narrative for Consumer Engagement
Role: Creative Director & Design Director, Concept Development, Visual Storytelling & Art Direction
Team: 4 Members

Vivrelle's "It Bag" campaign reimagines luxury through access rather than ownership. Inspired by the growing shift toward rental luxury, the campaign follows a single designer bag as it moves through different individuals, lifestyles, and moments, highlighting how luxury gains meaning through personal expression rather than possession. Through consumer insights, concept development, art direction, and visual storytelling, the project positions the bag as a shared symbol of identity, demonstrating that every experience adds a new chapter to its story.